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Brands

What Are Brands?

Brands in Zendesk represent different customer-facing identities within a single Zendesk account. Each brand can have its own help centre, email addresses, and support portal. Multi-brand setups are common for companies that support multiple products or services.

What Configly Captures

For each brand, Configly stores:

  • Brand name
  • Subdomain — the brand's Zendesk subdomain
  • Active status — whether the brand is currently enabled
  • Default status — whether it's the default brand

Viewing Brands

Navigate to Brands from your connection dashboard to see all your brands. This gives you visibility into your multi-brand setup and helps you understand which brands exist in your Zendesk instance.

Why Brands Matter

Brands are referenced across your Zendesk configuration:

  • Triggers can have brand-specific conditions (e.g., route tickets from Brand A to a specific group)
  • Views can filter by brand to show tickets for a specific product
  • SLA policies may have different targets per brand
  • Macros can be restricted to specific brands
  • Triggers — automated rules with brand-based conditions
  • Views — filtered lists that can filter by brand
  • SLA Policies — service level targets that may vary by brand